THEY. Neuhouse April 2022

where artists and creatives collab.

where artists and creatives collab.

where artists and creatives collab.

AVRA is a creative consulting agency for people with ideas worth bringing to life. We help answer what comes next. We bring clarity to your vision, we shape your strategy, and we'll even connect you to the right people.

We believe creation begins with what you imagine, but comes to life through what you do...

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For the artist figuring out their next move, the entrepreneur ready to take their business somewhere new, or the brand looking for a fresh perspective. We help turn your next big idea into a strategy, and your strategy into your signature moment.

Every great idea starts with a vision.

Every great idea starts with a vision.

Every great idea starts with a vision.

  • Brand activations ✦

  • Creative collaborations ✦

  • Artist development ✦

  • Pop-ups and events ✦

  • Launch experiences ✦

  • Brand activations ✦

  • Creative collaborations ✦

  • Artist development ✦

  • Pop-ups and events ✦

  • Launch experiences ✦

You have an idea.

Now what?

You have an idea.

Now what?

You have an idea.

Now what?

Building something new, planning an event, developing an artist, or launching a creative concept? You don’t need every detail figured out. We help you find what the idea needs, the right direction, and the right people.




Building something new, planning an event, developing an artist, or launching a creative concept? You don’t need every detail figured out. We help you find what the idea needs, the right direction, and the right people.




An artist in a red jacket performing to a crowd holding up phone lights

SERVICES

tHINK OF US AS YOUR CREATIVE CONCIERGE✦

Project Matchmaking

Project Matchmaking

Project Matchmaking

You need the right people.

A focused, one-on-one service for people with a defined project who need help identifying the right creative professionals, collaborators, or industry connections.

Examples:

  • Finding a photographer or videographer for a campaign.

  • Connecting a brand with an event producer.

  • Sourcing a designer, stylist, or creative collaborator.

  • Making introductions to relevant industry contacts.

AVRA provides the direction and introductions. You take it from there.

Investment (project based)

$500 | One-Time Engagement

Book Project Matchmaking

Experiential Marketing & Event Production

Experiential Marketing & Event Production

Experiential Marketing & Event Production

You want to create an experience.

AVRA develops and produces experiences that bring brands, communities, and audiences together. From the initial concept to coordinating the right creative partners and overseeing production, we help turn ideas into meaningful real-world experiences.

Examples:

  • Brand activations and pop-ups.

  • Experiential Events & Brand Experiences

  • Product Launches & Brand Campaigns

  • Large-Scale Events & Cultural Programming

  • Partnerships & Sponsored Experiences

  • Live Entertainment & Special Events

    + Many more experiences

Investment (Retainer-based)

Custom Pricing | Based on Scope

Tell Us About Your Event

Creative consulting

Creative consulting

Creative consulting

You need someone in your corner.


An ongoing, collaborative engagement where AVRA helps develop the vision, shape the strategy, build the creative direction, source the right resources, and oversee the process through execution.

This is where artist development and coaching also live, with the scope tailored to each client's goals.

Examples:

  • Brand Development

  • Campaign Strategy

  • Creative Direction

  • Artist Development

  • Business & Creative Advisory

Each engagement is tailored to your project, priorities, and goals.


Investment (Retainer-based)

Starts at $1,500 | Custom Engagements

Inquire About Consulting

Selected work✦

Selected work✦

Selected work✦

On the carpet at the THEY. and NÜ Religion Records step and repeat
Event flyer: THEY, NÜ MOON album release, Thursday 4/6 at NeueHouse Hollywood

THEY.

THEY.

THEY.

Album Release Rollout — Experiential Fan Activations for THEY.

come hear: VIP Fan Experience Tour Feb / Mar 2021

A three-city VIP listening experience designed to bring THEY. closer to their most dedicated fans. In each market, top streaming listeners were hand-selected and invited into professional music studios for an intimate meet-and-greet with the group.

Beyond a traditional listening party, the experience gave fans a rare behind-the-scenes look into the artists' creative world. Guests listened to the highly anticipated album alongside the members, heard the stories and conversations behind the music, and had the opportunity to engage with the group, take photos, and experience the studio environment firsthand.

Each stop featured custom-designed gift bags and exclusive merchandise, creating a personal experience that celebrated the fans who helped shape the group's success across Los Angeles, Atlanta, and Denver.

NÜ MOON album release April 2022

A culmination of the VIP Listening Tour, THEY. celebrated the release of their highly anticipated album with an exclusive release-night experience at NeueHouse Hollywood.

Welcoming more than 800+ guests, the evening brought together friends, family, industry tastemakers, and fans for a celebration of the album and the community behind it. The experience featured curated cocktails, and a live performance of the album, creating an immersive night that brought the music to life. A celebration of the project’s journey from its earliest listening sessions to its official release, the event blended music, hospitality, and culture into one memorable experience.


Back Bone Society

Back Bone Society

Back Bone Society

A women’s lingerie and swimwear brand created to empower women.

Fashion Show Launch Party March 2022

A fashion launch that transformed an unconventional Hollywood venue into a fully realized runway experience in just 72 hours. The production reimagined the raw space into an immersive fashion-show setting, bringing the brand's identity to life through staging, casting, model direction, styling, and show production. The event featured a curated lineup of 12 models and introduced Back Bone Society through a high-impact runway presentation.

Swimwear Debut Collection at ocfw Summer / Fall 2022

Introduced Back Bone Society's swimwear collection at Orange County Fashion Week. Bringing Back Bone Society to the public eye at Orange County Fashion Week for the debut of its swimwear collection. The presentation introduced the collection to a new audience through a dedicated runway showcase, highlighting the brand's designs and expanding its presence within the fashion community.

SOHO HOUSE × Back Bone — The 9th Panel Series

Developed a multi-city women's empowerment panel series and cultivated a lasting partnership with Soho House

A model in a grey one-shoulder swimsuit with gold buttons walks the runway at OC Fashion Week
Models walking the runway at the Back Bone Society fashion show launch party
A model in a red cut-out swimsuit poses on the runway at OC Fashion Week
Four women speaking on a panel at The 9th: An Evening of Empowerment, Soho Works
A panelist in a pink suit speaking into a microphone at The 9th

Soho House × Back Bone Society

Soho House × Back Bone Society

Soho House × Back Bone Society

A Soho House partnership fostered by AVRA that brought Back Bone Society into the Soho House community through curated panel discussions and cultural programming. Developed alongside The 9th collection, inspired by women's autonomy, freedom, and rights following the overturning of Roe v. Wade, the series created a platform for conversations around women's rights, education, and empowerment.

Through strategic outreach and relationship-building, the collaboration connected the brand with Soho House's member community, bringing together influential voices, advocates, entrepreneurs, and creatives across Soho Works in Los Angeles and Nashville. The initiative extended beyond fashion, positioning Back Bone Society within a broader cultural conversation while creating opportunities for meaningful community engagement.

Soho Works, Los Angeles

Bringing together powerful women to discuss women's rights, empowerment, and social impact. Speakers included a pioneering Latina Congresswoman, a former paralegal turned manifestation coach, and a community advocate helping unhoused women rebuild their lives.

Soho House Nashville

The Nashville experience spotlighted local artisans, painters transforming personal pain into art and advocacy, and entrepreneurs sharing their journeys, challenges, and perspectives on women's rights.


AVRA initiated and developed a partnership with Planned Parenthood, connecting The 9th collection to a charitable contribution of a portion of sales proceeds in support of the organization.


A packed listening session around a studio mixing console

Listening session

In the studio

A crowd packed into a warehouse event under string lights

Rock Show

Black Stone Bar & Grill

Two artists in a red-lit recording studio

Red room

Studio session

Aly Palacci walking past stone columns in an all-black look

Founder

On location

Aly Palacci at work on her laptop, with her pug Chapo

Founder + Chapo

At work

Models walking a runway at night past a seated front row

After dark

Runway

A shoot day at a Beverly Hills fountain, with a pug on the ledge

Beverly Hills

Shoot day

A bartender pouring at a bar dressed with crystal and pink florals

At the bar

Hospitality

Past Collaborations

  • Art Basel
  • SXSW
  • NeueHouse
  • THEY.
  • ComplexCon
  • Saje
  • Sofitel
  • Nike
  • Fullstop Management
  • Art Basel
  • SXSW
  • NeueHouse
  • THEY.
  • ComplexCon
  • Saje
  • Sofitel
  • Nike
  • Fullstop Management

Past events.

Past events.

Past events.

Swipe →

Event flyer: THEY — NÜ MOON, Album release · Thu 4/6 · NeueHouse Hollywood

THEY — NÜ MOON

Thu 4/6

Event flyer: come hear — Los Angeles, Private listening event · Feb 11

THEY — come hear: VIP Fan Experience Tour

Los Angeles · Feb 11 (top streaming city)

Event flyer: come hear — Atlanta, Private listening event · Feb 17

THEY — come hear: VIP Fan Experience Tour

Atlanta · Feb 17 (hometown)

Event flyer: come hear — Denver, Private listening event · Feb 24

THEY — come hear: VIP Fan Experience Tour

Denver · Feb 24 (hometown)

Event flyer: Back Bone Swimwear, Collection debut · OC Fashion Week yacht party · Newport Beach Harbor

Back Bone Society — Swimwear Debut

OC Fashion Week

Event flyer: The 9th, SOHO WORKS × Back Bone Society · An evening of empowerment

Soho House × Back Bone Society — The 9th

Event flyer: An Evening of Empowerment, SOHO WORKS × Back Bone Society · Thu, Jul 28 · 9000 Sunset

Soho House × Back Bone Society — An Evening of Empowerment

Thu, Jul 28

Event flyer: Rock Basel 21, Palacci Productions · Fri, Dec 3 · The Spot, Wynwood, Miami

Rock Basel 21

Fri, Dec 3

Event flyer: Rock Basel 21, Don’t miss out · Wynwood, Miami

Rock Basel 21

Event flyer: Shabbart Basel, A Shabbat dinner experience · Dec 5, 2025

Shabbart Basel

Dec 5, 2025

Event flyer: Welcome to Knockhouse, Knockhouse Studios × Palacci Productions · Sat, June 5 · DTLA

Welcome to Knockhouse

Sat, June 5

Event flyer: Wil Akogu — “Riot”, Release party · Sat, Aug 21

Wil Akogu — “Riot”

Sat, Aug 21

Event flyer: Something Dope, Friday the 13th · Aug 13, 2021

Something Dope

Aug 13, 2021

Event flyer: Something Dope — “Insane”, Single release party · July 16, 2021

Something Dope — “Insane”

July 16, 2021

Event flyer: The Ora, July 28, 2021 · The Mint LA

The Ora

July 28, 2021

Event flyer: Eric Sanders, Private artist reception · Tag Gallery · 12.15.22

Eric Sanders

12.15.22

Event flyer: ROOK., Sun, Feb 23, 2019

ROOK.

Sun, Feb 23, 2019

Event flyer: Tripical, Burn As One · Day & Night · Los Angeles

Tripical

Promotional Materials

Marketing assets.

Marketing assets.

Marketing assets.

Layout, step & repeats, packaging, and print production.

Layout, step & repeats, packaging, and print production.

Two guests posing in front of the Back Bone Society × SOHO WORKS step and repeat
Print proof of the 8 by 5 Back Bone Society × SOHO WORKS step and repeat

8×5 print proof

Back Bone Society × SOHO WORKS

Back Bone Society × SOHO WORKS

Back Bone Society × SOHO WORKS

Step & repeat for the Soho House activation, from proof to print to the night.

Marketing + print production

NÜ Religion Records — THEY, NÜ MOON

NÜ Religion Records — THEY, NÜ MOON

NÜ Religion Records — THEY, NÜ MOON

Special merchandise created for THEY’s NÜ MOON: the gold-angel bag, mailer box, and step & repeat. We handled layout and print.

Marketing + print production

A charcoal NÜ Religion Records gift bag with a gold angel, resting on its matching mailer box
The NÜ Religion Records mailer box

Mailer box

Guests at the THEY. and NÜ Religion Records step and repeat

Step & repeat

Aly holding the NÜ Religion Records gift bag on the release night

Gift Box Concept

Idea. Direction. Done.

Idea. Direction. Done.

Idea. Direction. Done.

01

Start with the idea.

Tell us what you’re imagining and where you need support.

02

Find the direction.

We clarify the vision and find the right people and resources.

03

Make it happen.

Move forward with a clear plan, or bring us in to produce it.

Aly Palacci in a black blazer and cream trousers, holding a tablet beside a pink Beverly Hills sign
Aly Palacci in a black blazer, holding a tablet beneath stone arches

Founder

About us

About us

About us

AVRA was founded by Aly Palacci, a creative strategist and producer.

AVRA was founded by Aly Palacci, a creative strategist and producer.

Our background spans music and entertainment, A&R and artist development, brand communications, events, and hospitality, including work with Mind of a Genius (MOAG), RnBass, ComplexCon, and Agenda.

We combine strategic thinking, creative instinct, and a trusted network to move meaningful ideas forward.

Aly Palacci smiling and holding up a blue menu cover printed with the avra wordmark

Strategic thinking. Creative instinct. A trusted network.

Strategic thinking. Creative instinct. A trusted network.

Strategic thinking. Creative instinct. A trusted network.

Why “AVRA”

Why “AVRA”

The name AVRA is inspired by the ancient Aramaic phrase “abracadabra,” which translates to “I create as I speak.”

Historically, magicians used the phrase as a symbol of transforming imagination into reality.

At AVRA, we believe “magic” isn’t illusion..it’s having the right people, resources, and support to bring an idea to life.

Good to know

Good to know

Good to know

Do I need to know what service I need?

Do I need to know what service I need?

No. Start with Project Matchmaking or send a project inquiry.

What’s the difference between matchmaking and production?

What’s the difference between matchmaking and production?

Matchmaking provides direction and recommendations; production is a separately scoped engagement for developing and delivering an experience.

Do you work outside entertainment?

Do you work outside entertainment?

Yes. Music and entertainment are our core, not our limit.

Does AVRA represent artists?

Does AVRA represent artists?

No. Artist Coaching is consulting and development support.

Aly in a frame

Have an idea?

Have an idea?

Have an idea?

Let’s figure out what it needs to become.

Let’s figure out what it needs to become.

Tell us about your project

Tell us about your project

Prefer email? Write to hello@avraagency.co

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